Ubik Masks, 2020
Ubik is a new brand for face masks created in 4 weeks during the outbreak of COVID-19. I was commissioned by the agency Wild Wild Web to define the art direction of the first campaign and create a series of still-life product photographs –all taken at home during the lockdown–. Soon afterwards I also photographed the masks in use, assisted by Raquel Xallas.
Photography assistants: Ramiro Iriñiz and Raquel Xallas
Models: Ken Takato and Julieta Segura