unu motors, 2021

I took part in the rebranding project of unu motors –a German manufacturer of electric scooters based in Berlin– directed by Silvia Fernández Palomar, who was commissioned to give the brand a consistent shape across the different countries and build a layer of personality on top of their previous graphic aesthetics. We created the concept of going “off the map” and I specifically focused on defining a more creative photography direction, creating a series of guidelines for the in-house photographer.

Photographs taken by John Gribben.